Okay, so you’ve got about 30 good keyword phrases that will help you find that “little pond”. Now we need to start working on a way to get all those fish to find YOUR pond.

A keyword laden domain name is one of the best starts you can make.  When you think about how YOU’D search for “candle holders”…our example from last chapter…your first idea would be candle holders, don’t you think?

So, let’s put that in your domain name.

People also usually use a third word to try to narrow down the search results.  Maybe they’ll add something like; cheap, expensive, or information, or maybe just info.

Go to the domain name registrar of your choice and check to see what .COM names are available.  For this example, let’s try candleholdersinfo.com

What do you know…it’s available!

DON’T BUY IT YET!

Let’s check some other things out first.

Before you go out and buy your domain name, type the keywords into Google without any quotation marks.  Candle Holders Info returns 8,280,000 results!

BUT…if you type it in with the quotation marks, you get 600 results!  That’s a BIG difference!  How come?

Google ALWAYS tries to please their customers…the people that are using the search engine.  They do that by trying to always return results that are as close to what the person typed in as possible.

It will show the exact phrase…that’s the one with the quotation marks…first and THEN show phrases that contain those same words, but not necessarily right together like your domain name.  That makes for happier searchers for Google!

SO…if your domain name and your keywords contain that exact phrase that the searcher typed in, you’ll be ranked higher in the results than a site that just has those same words scattered around in the description.

AND…that’s the idea here…to get the search engines literally slobbering over your site.

You’ll be using those keywords you’ve just been working on in, not only your domain name but your page titles, your page descriptions, your headings…AND…your article titles and the articles themselves.

You’re just planting some “spider” bait.

This process can be as long and arduous as you want to make it or as short and sweet as you want.  The outcome will be same, so why not make the job fast and easy and get on to the next step?

Remember what we’re shooting for here…being able to do one of these sites every day.  This just saved you a BUNCH of time.

Oh yeah…go out and grab that domain now.  You can get it from any registrar you want, but www.namecheap.com and www.godaddy.com are probably the leaders in the field.  You’ll pay anywhere from $1.99 to $8.95 per year…not a bad deal!