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THE main reason you want to take the time to set up a blog…and it ISN’T time consuming at all…is that blogs are HOT!

I’ve already talked about how much search engines love original content.  A blog CAN be a good source for original content for the search engine users.  “CAN” because, like anything else, blogs can be just inundated with duplicate content as well.

If you post good solid information in a way that stimulates conversation, you WILL get comments from your readers and THAT is original content!

The reason we’ll be talking about Blogger is that Google owns it!  Seeing that they own Blogger, it just stands to reason that they tend to search those blogs quicker and, when they find original content, they push it to the head of the line to better serve their customers.

THAT’S where you get the high page placements, which drive traffic to your site.

By doing good keyword research, finding good keyword laden domain names, finding good, low competition niches and by writing good solid original content, we’ve been using Google…in a way that Google WANTS to be used…since the first chapter.  Blogger is just another way to use Google in a way that makes them…and their customers…happy!

Having Blogger on your own server has its benefits…you don’t have to worry about Blogger’s server being down for any reason AND, you don’t have to worry about Blogger shutting you down! BUT…THIS METHOD will work either way you decide to use Blogger.

Once you have Blogger set up, you’ll need to:

1. Place links back to your main site.  Don’t just write a link like, “For more great information, click here.”  Instead, make the links very catchy and weave them into your articles.  Something like, “Here’s another discussion of teenage acne that you SURE don’t want to miss!” or “You’re gonna LOVE what this article has to say!”  THIS IS IMPORTANT: link to the individual article pages…NOT the main site!

2. Place links to your forum, YOUR VIDEOS and your newsletter signup page.

3. Do a review of your product…don’t make it all mushy-gushy but rather a good, solid review and then send them to your sales page.

4. Once you’ve built your videos…coming up in a few chapters…make sure you post links to them in your Blogger blog.

5. MAKE SURE you set up your ping function according to what the instructional site says. A fairly recent list of available ping servers in an easy to copy format is at: http://www.gentlesource.com/news/freshly-tested-list-of-ping-servers-43.html

SO…now what you’re going to do is add 10 of your 30 original articles to your Blogger blog with your BIO box and everything in each of them.  (The link in the BIO box goes back to your main site.) Since Blogger will PROBABLY get spidered first by Google, you’ll start getting traffic to your blog.

Once the traffic comes in, they’ll see some of the goodies you’re offering…the forum, the newsletter, all the stuff we added last chapter…and stand a very good chance of clicking on through to your main site and your sales site.

As the links get established, your main site will grow in the rankings and suddenly you have some pretty nice traffic to your site without any promotion at all!

See how this is all starting to come together?

Let’s add in the income generator now and get ready to start making some money!