Build a Niche Marketing Business – Step 10: Set Up Your Blogger Blog
THE main reason you want to take the time to set up a blog…and it ISN’T time consuming at all…is that blogs are HOT!
I’ve already talked about how much search engines love original content. A blog CAN be a good source for original content for the search engine users. “CAN” because, like anything else, blogs can be just inundated with duplicate content as well.
If you post good solid information in a way that stimulates conversation, you WILL get comments from your readers and THAT is original content!
The reason we’ll be talking about Blogger is that Google owns it! Seeing that they own Blogger, it just stands to reason that they tend to search those blogs quicker and, when they find original content, they push it to the head of the line to better serve their customers.
THAT’S where you get the high page placements, which drive traffic to your site.
By doing good keyword research, finding good keyword laden domain names, finding good, low competition niches and by writing good solid original content, we’ve been using Google…in a way that Google WANTS to be used…since the first chapter. Blogger is just another way to use Google in a way that makes them…and their customers…happy!
Having Blogger on your own server has its benefits…you don’t have to worry about Blogger’s server being down for any reason AND, you don’t have to worry about Blogger shutting you down! BUT…THIS METHOD will work either way you decide to use Blogger.
Once you have Blogger set up, you’ll need to:
1. Place links back to your main site. Don’t just write a link like, “For more great information, click here.” Instead, make the links very catchy and weave them into your articles. Something like, “Here’s another discussion of teenage acne that you SURE don’t want to miss!” or “You’re gonna LOVE what this article has to say!” THIS IS IMPORTANT: link to the individual article pages…NOT the main site!
2. Place links to your forum, YOUR VIDEOS and your newsletter signup page.
3. Do a review of your product…don’t make it all mushy-gushy but rather a good, solid review and then send them to your sales page.
4. Once you’ve built your videos…coming up in a few chapters…make sure you post links to them in your Blogger blog.
5. MAKE SURE you set up your ping function according to what the instructional site says. A fairly recent list of available ping servers in an easy to copy format is at: http://www.gentlesource.com/news/freshly-tested-list-of-ping-servers-43.html
SO…now what you’re going to do is add 10 of your 30 original articles to your Blogger blog with your BIO box and everything in each of them. (The link in the BIO box goes back to your main site.) Since Blogger will PROBABLY get spidered first by Google, you’ll start getting traffic to your blog.
Once the traffic comes in, they’ll see some of the goodies you’re offering…the forum, the newsletter, all the stuff we added last chapter…and stand a very good chance of clicking on through to your main site and your sales site.
As the links get established, your main site will grow in the rankings and suddenly you have some pretty nice traffic to your site without any promotion at all!
See how this is all starting to come together?
Let’s add in the income generator now and get ready to start making some money!
Disclaimer: Some of the links mentioned within this post, or posts it may lead to, are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don’t personally believe in and welcome your questions and feedback.







February 18th, 2009 at 4:43 pm
Great series Brett and you are still dispensing really good information. I do not use Blogger very much but I like the concept of the link back. It might be something to consider.
Andre Arnetts last blog post..Planning A Unique Wedding PLR Bundle
February 18th, 2009 at 4:44 pm
Brett, you continue to over deliver. Great content and a great resource, I am copying your ping list to my blogs now and re-establishing my Blogger blogs that I had left dormant. Thanks.
Earl Netwals last blog post..Article Writing is the Key to Building Google Ranking
February 18th, 2009 at 4:45 pm
Brett,
Enjoyed your post. Except for the fact that it is Google, not sure I see an advantage for blogger blog.
I have started going back to your other post in this series. Looks like good information.
Lonnie
Lonnie Mintons last blog post..5 Things To Consider When Publishing A Newsletter
February 18th, 2009 at 6:32 pm
Blogs are very powerful if used correctly like you mentioned. You need to have good content that attracts people to your site. They are so easy to use, blogs are the only type of content site I create anymore!
Joel Osbornes last blog post..Unique Wedding PLR – NEW
February 18th, 2009 at 6:56 pm
This series just keeps getting better, Brett!
One important note – make sure each link back to your main site has the main keyword for the target site in the text of the link. Called ‘anchor text’, this is one of the ways Google decides where and how to rank the target page.
Doug Champignys last blog post..Free Article Marketing Report & Audio
February 19th, 2009 at 9:33 am
Brett,
Great information on the use of backlinks to drive specific, targeted, traffic back to your main site.
Keep up the good work!
Ron
Ron Barretts last blog post..Relationship Marketing – It’s All About Perception – Part II
February 23rd, 2009 at 11:28 pm
I am very surprised that you would recommend blogger over WordPress. May I ask Why?
gwens last blog post..The 109 Day Link Building Explosion Day 54
February 24th, 2009 at 6:05 am
@Gwen,
Actually this is a secondary site used to create some powerful incoming links to the main site which we created in the previous step. This main site is actually a WordPress blog.
We are using different articles on this site targeting the same keywords that are linked back to the articles on our main site using the same keyword.
Hope this helps clear up a few things.
Hope this helps clear up things for you as well @Lonnie.
Thanks