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Videos are another thing that Google and the other search engines dearly LOVE!  Again, in an attempt to please their customers…they KNOW their customers like to watch videos since the majority of them have been raised on TV and actively search for videos online…Google and the others tend to deliver pages that contain videos  at the top of their results page.

The top of the results page…THAT’S where you want to be for your keyword phrase, so, why not use videos to help you get there?

You’ll find an absolutely FREE version of CamStudio here
http://camstudio.org/

Here’s an excellent video that takes you right through using CamStudio. http://econtent.typepad.com/CamStudio/CamView.htm

Here’s your strategy:  you’re going to make at least two videos.  The first video will be a short “teaser” type of video…think of a 30 second commercial.  You’ll be posting this first video to YouTube and other video sharing sites.

The whole reason to do this is to get people to see your “commercial” and check out your site.  Even if they DON’T do that, the search engines will!  That just adds to the strength of your site placement in the search results.

HOLD ON TO YOUR VIDEOS TILL LAUNCH DAY!

One thing you need to remember when you’re posting to most video sharing sites…nearly all of them require that you post only certain types of video formats.

When you create a FLASH video, you have the option to automatically redirect the viewer to another URL at the end of the video.  You’ll be using that feature here in a few minutes.

For your commercial you’ll have to have a final screen that has your website URL in BIG LETTERS so that people can remember it long enough to type it in.

Your commercial doesn’t have to be real complicated or fancy.  If you’re doing a commercial on candle holders for example, all you’ll need are some great looking pictures of candle holders.  You set up your first screen as a “headline”…something like, “Who Else Wants A Home As BEAUTIFUL AS This One?” Then you show those pictures rather quickly, perhaps with some music behind them, and then have a screen that asks, “Do YOU Want YOUR Home To Look Like This?”  Then go to your final screen with your URL.

That’s technically very simple and can be done very quickly. If making that first commercial gets your brain really cranking, go ahead and make a few more!  Post them all to the video sharing sites.  Make sure you place links back to your site when you’re allowed to. AND…make sure your keyword phrase is in the title of the video!

Here is a great list of over 300 video sharing sites:
http://www.reelseo.com/list-video-sharing-websites/

Those “commercial” videos are nothing more than another traffic generating strategy.  They’re meant to bring people to your main site where you have some control over what’s going to happen.

Thinks of them as JUST that…a sign that says “HEY Come on in, we have something you just HAVE to see!”   That’s all…don’t try to sell in this type of video…don’t get real wordy…just tease them enough to want to find out more.

Your second video is meant to be a sales tool.  You KNOW, even when you shop online, you want to be able to see what you’re buying.  Ideally, you want to be able to hold it in your hands before you get out that credit card.

YOU can do that for your potential customers by using a video!  The REAL POWERFUL part of using this sales tool is that, especially in niches, hardly ANYONE is using videos! You’re surely gonna stand out.

If you’re selling a digital product…an e-book or the like…then all you need to do is to use CamStudio to take some screen shots of the book cover, the table of contents, maybe the first page of an example chapter and TELL the viewer about it in the best way you can.  What YOU think of it!  What THEY’LL get out of the book.

You can go ahead and embed your video in your main site…but MAKE SURE the redirect at the end of the video goes to your sales page!

If you’re selling a physical product, the VERY BEST thing you can do is to actually have the product in your hand…actually TRY it and USE it!  That way, you can give your potential customers a honest, actual review.

AND…you can take photos of it or even a video of it to REALLY show them how great the product is and why they should buy it.

THAT’S very powerful and WILL increase your sales.

It also may be out of your league right now.  That’s okay!  You can still do screen captures of the vendor’s pictures and add some music and voice narration to it and still increase your sales.

You’ll see very quickly by now that these videos are doing double duty for you.  The teaser video gets even MORE targeted traffic to your site.  After all, if they’re captivated by your teaser about candle holders, chances are, they’re thinking about buying candle holders…just makes sense!

The sales video will make your site stand head and shoulders above any of the other sites in the niche.  Remember that spying mission we did?  Did you see ANY of the top 10 sites include videos?  NOT A ONE!  You’ll be very unique and your visitors will tell other candle holder lovers they know about you!

THAT’S what makes adding a video strategy to your sites so important…more targeted traffic, more viral targeted traffic and MORE SALES!