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I KNOW! I KNOW! This is what really sets most people back on their heels and gets them to thinking, “Maybe I’d be better off trying something else!”  It doesn’t have to do that to you…and it WON’T after you’re done reading the next couple of posts!

LOOK…the entire key…the secret…to having a successful online business THAT MAKES MONEY is getting people to visit your site…it’s as simple as that!  NO VISITORS…NO MONEY!

You have two choices here.  You can pay to get visitors to your site or you can get them naturally.

At this point, you probably don’t want to start paying for visitors.  That entails setting up a Google Adwords (or others) account and paying a certain amount every time a person clicks on one of your ads that are on the Google results page…whether they buy anything or not! As your sites mature and start making some good money, you MAY want to try this…but not right now.

Getting natural traffic to your site may take a little more thought, planning and time, but the outcome is much better.  Think about it.  Do you think the average person using Google DOESN’T KNOW that those little blocks at the top and over on the right side of the page are ads?  OF COURSE THEY DO!

When you’re using a search engine, do you automatically go to the ads to search for stuff, or do you go to the results?   Most people look through the results first and then go to the ads if they can’t find a good result that matches what they’re searching for.

So, it just makes good common sense that, if you want to get natural traffic, you need to be on the first page of the results…preferably near the top.

THAT’S WHAT ARTICLE WRITING CAN DO FOR YOU!

Google and the other search engines absolutely LOVE original content!  If you think about it from a search engine’s point of view, it’ll REALLY make you see why.  The search engines have customers like everyone else…the people using the search engine.  If the results they get from a particular search engine are LOUSY, odds are they won’t use that search engine very often.

LOUSY often means that the searcher either doesn’t get the result they want at all or…gets the same information from every link they click on!  You’ve done that and you know how frustrating that can be!  Get frustrated enough and you’re outta there pretty fast and on to another search engine!

THAT’S why search engines LOVE original content and rank that original content above duplicate content every time.  They can be assured that their customers get what they’re looking for.

THAT’S how you get your site ranked high on the first page of the search engine results for your keyword…at least one of the ways you’ll be learning!

AND…since you’re looking for natural traffic to your site…instead of paying for it…you MUST have original content!

But, wait, what about those sites that have all kinds of other people’s articles on them?

All things being equal…the keyword density, the keyword in the title…an original article will ALWAYS outrank a duplicate one.  However, if there are no original content articles to be found, those duplicate content articles MAY be ranked a little bit higher than a site with just keywords scattered around in it…MAY BE is the key here.

The candle holders keyword we just looked at during our spy mission is a prime example.  NONE of the top ten sites had an original article on them.   The pictures were probably changed occasionally and perhaps the picture descriptions, but nothing original!

Knowing what you know now about search engine preferences, what do YOU think would happen if someone came along with a site that had 10 good solid original articles, each of them with a keyword laden title and keywords intertwined in the body of the content at a 2-4% rate?  Of course, they’d zoom to the top!

WHEW! All that to show you how important original articles are…now let’s see how to write them without tearing out your hair or busting your computer.

There are only 3 ways to end up with an original article. You can write it yourself, you can pay someone else to write it for you or you can use a program that generates original articles for you.  Let’s look at each one of these.

Writing the article yourself is the best way to be SURE that the content is original…no doubt about it. It also lets you target YOUR niche extremely well. YOU know…from your spying missions…what the people in your niche want, what problems they’re having. So, that puts you WAY ahead of the game.

AND…once you realize that articles don’t have to be a scholarly work that’s 10 pages long, you can take some of the pressure off yourself.  The best articles are 200-500 words.  Think about that, would YOU want to read a whole book just to find out how to clean candle holders? Of course not!  Neither will your visitors.  They just want the information and that’s about it!  If you’re smart…and you are or you wouldn’t be reading this post…part of that information can be your review of a product that will help them clean their candle holders and an affiliate link for them to buy it!

The article draws them in through the search engine, then it helps  you build trust with them, then you tell them about something that you’ve used that helped you…and BAM, you have a sale!  (That’s 264 words!)
Here are 3 VERY EASY ways to write your own original articles.

People LOVE tips, tricks and the top ten.

Think about an article titled “The Top Ten Ways To Keep Your Candle Holders Looking Brand New” or “5 Tips To A Lovely Candle Holder Display” or maybe “A Butler’s Tricks To Keeping The Candle Holders Spotless”.  That kind of article is fun and extremely quick and easy to write.

People LOVE FAQs.

You’ve probably done this yourself: you’re browsing a site and you see a link for Frequently Asked Questions (FAQ).  Chances are, you clicked on that link, either because you had a question that hadn’t been answered yet or you wanted to see what kind of questions other people asked.

How about some articles like “Frequently Asked Questions About Decorating With Candle Holders”, “Frequently Asked Questions About Which Candle Holders I Should Buy” or “The Most “Frequently Asked Questions About How To Keep My Candle Holders Clean”   Again, this is very quick, very easy and a lot of fun to write!

People LOVE To Know What Other People Think.

Don’t YOU read testimonials now and then?  Everybody does!  Write your own testimonial for a product…BUT…call it a review of the product.  “My Review Of The Greek Candle Holders I Bought” would be a good title. Tell them about the candle holders, the good, the bad and the ugly and then place a link to allow them to buy their very own!

Here are some quick little tips on how to actually write your articles and make people REALLY read them.

Use some short paragraphs. When a paragraph is too long or are all the same general size, the words get jumbled in the mind of the reader just looking at it. It can get quite confusing and just too much hard work for your viewer to read.

The reader will just quickly disregard the paragraph and move on to something that’s much easier for them to read. Remember, paragraphs can be a single sentence, or even a single word!

Use numbers or bullets now and then in an article.   As you write about each point, numbers and bullets can quickly make that point easy to remember and digest.

Write a good attention-grabbing title.  The whole idea is to get the visitor to read your article, isn’t it?  A good title that peaks their curiosity will be a BIG first step in accomplishing that.

Something like: “The Butler’s Secret” or “Make them Ooh and Aah When They See Your Candle Holders!” You get the idea!

Now see…that wasn’t so bad was it?  Article writing doesn’t have to be a chore.  It can be fun and very quickly done once you get started.

In the next post I will cover two more ways you can get yourself some KILLER articles.