Finally had some time to get back and read this post. As you know we are big fans of what we call “Shampoo SEO.” Which is based on the rinse and repeat idea. Here is an example how it worked for us.

Our home page previously was titled Local SEO Tucson Search Engine Optimization…That landed us on the first page of Google for both searches, for Tucson Search Engine Optimization were ranked # 3 and for Local SEO we usually were around # 7.

In the rinse and repeat process I had to make a decision and decide which market was the most important. We decided that being # 1 in Tucson where we do business was more important than being on the first page of Google for local SEO. So we made the change the Home page currently reads Tucson Search Engine Optimization Local SEO…

Soon after that change we went to the # 1 for Tucson Search Engine Optimization and now we are only occasionally on the first page for local SEO.

The significance of this change has allowed us to change our marketing strategy. We were already # 1 for Tucson SEO and Internet Marketing Tucson. Now with the inclusion of Tucson Search Engine Optimization at # 1 we have accomplished a trifecta.

So now when I am networking or advertising we promote the fact that we are # 1 in the three most likely searches that someone who is local might use to find our services. What I was not prepared for is the positive impression that this has made on potential customers.

I tell you this story because it is a direct result of using a Rinse and Repeat approach. This minor change allowed us to completely change my approach to explaining our business at business mixers.

On another front we will be changing some of our url’s soon to better express the current content. For us rinse and repeat is a regular part of our business practice.

Thank for sharing. I’m going to give you a Stumble as I leave.

Boris A local SEOs last blog post..The 109 Day Link Building Explosion Day 71

Online business can be so simple and easy, once you get your first site going.

Joel Osbornes last blog post..Affiliatenaire – How to Promote Any Affiliate Program In 5 Easy Steps

This has been a very good and interesting series. I think everyone who wants to get online should have a look at these post. I cannot wait until you get the ebook ready. Should be a hot sell.

Andre Arnetts last blog post..Well Mr Twitter, Where Do We Go From Here?

Wow – the perfect wrap-up to the most informative, most complete series on building an online business that I’ve seen on any blog anywhere – congrats!

Obviously I agree 100% with you – Teri & I have well over 100 sites online, and the only ones that can be a pain to maintain at times are our earlier ones, built when the idea of a large, content-heavy site seemed the route to go. By sticking to 20-30 page sites we can get them online quickly, start the influx of traffic to them, and then start on the next.

The other obvious advantage is that with 10 smaller sites, if one underperforms or becomes obselete, only 10% of your income is affected – so we’re back to the sound principle of not putting all your eggs in one basket.

Again, great series Brett – you’d do the online community a big favour bringing this information out in an info product format, so they can have it on their machine to refer back to time and again.

Doug Champignys last blog post..Affiliate Marketing – Skills Are Required

Earl Netwals last blog post..Marketing to your Target Market

Great information to share.

I just have one question.

Don’t have enough time in the day to work on one site, let alone multiple sites. How am I suppose to accomplish that?

Oh well, back to the drawing board. Need to reschedule my time for all these multiple sites I need to put up. ; )

Great Job!

Shelby

Shelby Carrs last blog post..Who Says You Can’t Make Money Online?

Very appropriate post. I just changed hosting services. I realized I had to do a rinse and repeat on many websites. Actually I believe it should be done regular, could help building traffic.

Fred

Fred Lotgerings last blog post..Affiliate Marketing – Love it

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