Brett’s Niche Marketing Blog

Here are two reasons why you would use niche marketing. They are as follows:
1. You do not want to have to compete with thousands of others doing the same thing;
2. You have an idea that is unique and that no one else seems to have. You have to be a little more careful about [...]

Why would you put your business capital and energy into a product or service that not everyone wants?  Is this a prudent business practice?
For most of our lives, we were told that the more people who wanted our product, the better our chances of becoming successful.  We are given examples of mainstream businesses and marketing [...]